News and press releases

Trainart – A new visual identity and business approach

Bucharest, January 19th 2015: Romanian personal development company Trainart (, specialized in offering services to the corporate segment in Romania and abroad, reveals a new visual identity and introduces a new business concept.

The rebranding campaign includes a new business vision-slogan and a modernized logo.

The slogan, „Empowered.Resourceful.Spectacular”, reflects the natural abilities of any business person, that Trainart discovers and develops through an integrated process of coaching, training and development through theatre directing techniques.

“It was time for this change, especially as Trainart’s services, delivery area and the team diversified and expanded. We consolidate our presence at national level and we have advanced talks for international projects. “Empowered. Resourceful. Spectacular.” are the 3 steps of a professional’s journey but also the 3 key values that support his growth and, by extension, organization’s success.” says Adriana Boscanici, Founder Trainart.

The new logo underlines the separation from the previous Trainart design and brings at the forefront the symbol of the eye, a human and powerful element, with numerous significances: the eye is the “mirror of the soul” as well as the gate to a new perspective of the world, a sign of progress and evolution. Chromatics and characters used for the new logo transfer Trainart’s identity to a modern and simple structure. The new visual identity materializes the brand ideology and emphasizes its differentiating attributes: involvement, reliability and flexibility.

The change-over in Trainart’s image is given by the company’s entering a new development stage. Established in 2006 as a company focused exclusively on soft skills training services, Trainart now offers integrated services: coaching, training and development through theatre directing techniques. Trainart now has an increased team of 8 members and is preparing to deliver integrated services in Romania and other countries in Europe.

The new identity was announced at a launching event on January 15th at Art Time Atelier in Bucharest, attended by representatives from various industries, such as: pharma, beauty, banking, constructions, professional services, FMCG, automotive.