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Interviurile Trainart

Interview with Greg Forte, President of Innova Creative Training Solutions, a skilled Trainer, Teacher & Motivator...

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Role-model

Modele de succes

David Bohm – Despre asocierea contrariilor, gandire creativa, realitate “reala”…

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Sondaje

Opinia ta conteaza!

STUDIU: Tinerii dispusi sa ofere intre 50 si 100 RON unor specialisti care sa le arate drumul cel bun in cariera.

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Al şaselea simţ

Vineri, 27 August 2010 @ 06:08

Când ecuaţiile tradiţionale de business încep să dea erori, managerii de top trebuie să‑şi asume riscul de a porni în căutarea altor soluţii. Iar tehnicile împrumutate din teatru i‑ar putea ajuta să descopere noua „piatră filosofală“ a leadershipului.

“Ce facem aici nu e neapărat teatru şi nu e neapărat leadership, e o zonă de tangenţă, de interferenţă între cele două“, explică regizorul Dan Vasile, chiar înainte de a intra în rolul de maestru de ceremonii pentru cei şapte „top executive“ care au acceptat invitaţia la neobişnuitul curs de training, un soi de „demo“ organizat la mansarda clubului Cafepedia din piaţa Romană. În esenţă, adaugă el în timp ce reevaluează din ochi, cu un aer uşor nemulţumit, ultimele detalii legate de scena de lucru, workshopul le propune managerilor să exploreze lumea prin teatru, dincolo de setul de reguli rigide impuse de rolurile lor socio‑profesionale: aşa trebuie, aşa se fac lucrurile. Iar dincolo se află o calitate umană fragilă, impalpabilă şi greu de obiectivat: intuiţia.

„Noi propunem repunerea în linie a omului cu intuiţia, cu el însuşi“, intervine Adriana Boşcănici (foto, alături de Dan Vasile), Managing Partner la Trainart şi iniţiatorul proiectului, convinsă că această ofertă, aparent destul de neserioasă din perspectiva unui om îngropat în taskuri concrete, a stârnit interesul managerilor. Şi nu este prea departe de adevăr. „Pericol major şi incertitudine maximă“, aşa caracteriza Eugen Voicu, preşedintele Aviva Investors, în aprilie 2009, mediul de afaceri din România, într‑o dezbatere online pe tema leadershipului de criză.

[...]

Continuarea.

Put Time Management to Work, Peggy Duncan

Vineri, 6 August 2010 @ 08:08

Inca de mici ni se spune ce avem de facut ca sa nu gresim, ne sunt antrenate simturile sociale, cum si in ce fel sa facem ca sa ne integram. Putini parinti, profesori, tutori, wisemen-i ne invata ca putem face alegeri, ca e normal, e firesc, e bine, chiar daca marea masa de oameni buni si decenti se impotriveste.
Timpul, de exemplu, este un joc al mintii, se scurge pentru noi toti cu aceeasi apasare si involburare, dar, sub povara suvoiului de secunde, unii reusesc sa faca lucruri marete, pentru ca stiu sa il imblanzeasca, iar altii se uita in urma confiscati de regretele lui “ce as fi putut face”. Asa cum spune si Peggy, “cea mai mare greseala pe care o facem in managementul timpului este sa nu realizam cat timp irosim de fapt”.
Alegerea este in terenul nostru. Muncim contra timpului sau punem timpul sa munceasca pentru noi? Suntem mandri de evolutia tehnologiei, ne amuzam de bunicii nostri care privesc cu mirare notebook-urile pe care noi le manuim cu naturalete.

Valul tehnologiei, insa, ii cerne pe cei care stiu sa o foloseasca la maximum, pe cei care o exploateaza, pe cei care o abuzeaza si pe cei care o folosesc doar pentru functiile de baza. In lucrarea sa, Peggy vine cu un arsenal de unelte si ustensile care permit conectarea gadget-urilor, ne invata sa fim arhitectii propriului flux de informatii care se deschid catre noi zilnic. In lucrarea sa, Peggy dezvaluie adevaratul sens al acelor “computer skills” pe care angajatorii le cer generic si multi dintre noi, tot generic, le avem.

Peggy vorbeste depre business card readers, despre organizarea fisierelor de pe calculator, despre cum sa stocam informatii, despre gadget-urile generatiei 2.0. Daca ne intreaba cineva in toiul noptii, “stii sa cauti pe internet?”, raspundem prompt ca “da”. Asa cum spune Peggy, cautarea cu Google poate fi transformata intr-o adevarata operatiune ampla de cercetare care nu este sinomina cu “google it”.
Pe zi ce trece, vestile referitoare la disponibilizarie masive in care se intrec institutiile de stat si cele private ne zguduie imaginea despre capitalism, insa, cartea aceasta nu este pentru cei care pleaca, ci pentru aceia care raman si care trebuie sa lucreze cat pentru 3 colegi.O carte care merita citita mai ales de sustinatorii conceptului de work-life balance, de aceia care ca sunt constienti ca modul in care muncesc poate fi imbunatatit si care au curajul sa cada voluntar si eficient in mrejele tehnologiei.

Every time I hear of company layoffs, I feel badly for the people losing their jobs. But I immediately start to wonder how the people left behind will make it. They were already working inefficiently; now half of their co-workers are gone.

In my work as a consultant helping people improve their personal productivity, I see so much wastage. I often wonder how anything gets done and how people have any time for a life outside of work.

Create More Time

If you’ve wondered “How on earth will I find time to do all this work?”, read on. Now is the perfect time to turn off the TV and start developing ways to work smarter.

Keep a time log. If you don’t believe you waste a lot of time, keep a log. How many times did you surf the Internet reading useless blogs (not mine), etc., that are not work-related? How many personal phone calls? How much time spent on personal errands, events, etc? How much time are you spending looking for a file on your computer? Keep track of every minute for a few days and be honest with yourself about how you’re spending work time.

Organize everything. Save hours a day by creating paper, computer, Inbox, etc., filing systems so you can find anything you need the instant you need it. Start with your clothes closet and purge the things you don’t need and put like items together by type and color. Use this same system for everything else that you organize, not necessarily by color, but by putting broad categories of items together. In a filing system, this could mean putting all of your marketing files together, accounting files together, etc. Get everyone to use the same logical systems so anyone can find anything anywhere in the office.

(Free templates are available at www.PeggyDuncan.com that will help you with all this and will save you hours of tedious work. My site views best in Internet Explorer.)

Set goals and prioritize. You have to determine what your goals are so you’ll know how you should spend your time. The easiest way to figure out what your priorities are is to stay focused on those things that make you the most money. On a job, it’s what’s laid out in your performance plan that’s connected to the size of your raise. In business, it’s whatever is bringing in the most revenue, whether it’s a particular set of clients, products, or services.

Streamline your processes. Get back weeks by not working the same way you always have. Spend time figuring out better ways to get everything done. Look at everything you’re doing, especially the most time-consuming, miserable, mundane work you have to do. Is the work necessary in the first place (not all of it is)? What steps are unnecessary? Is someone else doing it a different way and finishing faster and with fewer errors? Examine everything you’re doing, write it down, move steps around, and eliminate all wastage.

Computerize everything. Get work done in the time it will take you to blink. Technology you already have can perform magic, but few people have stopped long enough to seek training. If you learn how to use the software you touch every day, you’ll finish everything at least six times quicker. Either learn how your software works or hire a geek who already knows.

Delegate or outsource what you can. Once you’ve gotten organized and computerized, you’ll have a clearer picture of the work you do and how it should be done. Now you’ll be able to get someone else to do much of it and offer logical explanations of what you need (because now it makes more sense to you). Spend your time and mind on your core work and delegate or outsource everything else.

You might have to give up a weekend or two to get this done, but you’ll get all that time back and feel better every day going forward. And unlike dieting or exercising, the results from all these things are immediate!

Please see the whole article and even more here http://suiteminute.com/how-to-create-more-time-hint-stop-wasting-so-much-of-it/

2 raspunsuri pentru “6 Ways to Create More Time. Hint: Stop Wasting So Much of It!”

  1. Andreea Tanase says:

    Foarte util articolul, desi common-sense tot ce se descrie acolo, multumim!

  2. Adriana says:

    Desi, daca stau sa ma gandesc, multe lucruri sunt considerate “common sense” si putini sunt aceia care chiar tin cont de ele;)


Sun Tzu: Batalia este castigata chiar inainte de a fi data, iar acest lucru este absolut adevarat atunci cand vorbim despre networking, spune Filipe Carrera

Relatiile se tes cu grija, din fire care mai concrete, care mai abstracte si, pe aceasta panza de paianjen, cu o aparenta de fragilitate, au evoluat nenumarate civilizatii. Fie ca vrem fie  ca nu, relationarea este o nevoie naturala, iar instinctul ne impinge catre socializare. Dar, ca orice pornire ce izvoreste din natura umana, necesitatea de a fi in preajma anumitor semeni, a fost elevata, tradusa in termeni sociali, de afaceri, standardizata pana cand au fost cernute si impartasite cele mai bune practici de a ajunge la oamenii potriviti.

“Cred ca nicio carte nu rezista daca nu zidesti in ea o parte din sufletul tau”, spunea scriitoarea Cella Serghi, autoarea romanului “Panza de paianjen”. Networking. Ghid de supravietuire pentru profesionisti, o lucrare a carei prima traducere oficiala a fost realizata in limba romana, este bazata tocmai pe intamplari personale, pe networking asa cum se intampla in realitate, pe sfaturi izvorate din situatii de afaceri autentice. Un cartograf al networking-ului, Filipe a reusit sa includa in aceasta harta toate reperele si conventiile noii stiinte brevetate de societatea actuala. Odata cu networking-ul web 2.0, clasele sociale aproape ca au lasat jos barierele si, asa cum s-a dovedit si prin experimentul Kevin Bacon, ne aflam la o distanta de 6 contacte fata de orice persoana pe care o consideram „cheie”.

„Secretul marilor networkeri este generozitatea lor in a imparti informatia fara sa astepte o recompensa imediata”, spune Filipe Carrera si, pe parcursul unui capitol, mesteri ai networking-ului international au preluat cuvantul si au impartasit din arta lor.

 Pe final, Filipe atentioneaza: subiectele de discutie tabu, atunci cand stabilim un nou contact sunt politica, sexul si religia! 

Networking. Ghid de supravietuire pentru profesionisti a fost publicata la editura Rentrop & Straton si poate fi achizitionata online.

Interview with Greg Forte, President of Innova Creative Training Solutions, a skilled Trainer, Teacher & Motivator. He has over 16 years of experience working for multinational companies and for non-profit sector. He has conducted training for numerous fortune 500 companies including: The Discovery Channel, Merck Sharpe & Dohme, Black and Decker, PricewaterhouseCoopers, Citibank, and Bristol Myers Squibb. Mr. Forte has worked in North America, Europe, Asia and Latin America. He has held a number of corporate positions in sales, marketing, training and general management.

 We are Ultimatley in Control of Our Own Careers

As a general rule, while the manager is responsible for mentoring and leading the team, I advise employees to be pro-active in finding ways to adapt to the managers style. For example, if a manager is very “hands-off,” and the employee desires more contact, he should purposefully create opportunities for interaction, rather than waiting for the manager to come to him.

 In most cases, the employee will be more successful in building a good working relationship with the boss by adapting to their style than by hoping they will change

I would actually say that, employees cannot afford not to managage upward. After all is said and done we are ultimatley in control of our own careers. It’s true that just about everyone will have at least one inept or mean spirited manager in their career. I had the pleasure of having the two of them.  But, I believe that the “bad manager” is more of an exception than a rule. I think most leaders are striving to be successful in managing people, regardless of their ulterior motives. If that’s the case, then they will be open to most overtures from their employess in the interest of harmony and team synergy.  The one caveat here is that the persons truly “manage upward” in a strategic sense, not just political manuvering, or what academics call “apple polishing.”

The Steps of Managing Upward

Managing upward depends on many variables, including where you are currently in the process and what the culture of the company and/or country is.  Let’s assume that you are starting a job with a new boss, so you are at step one.

  1. Do some research on your new manager’s style, priorities, tendencies.  One of the best sources of that information are those who have worked for him before.
  2. Request a meeting with your manager and prepare questions for them that show your interest in determining what the mutual working goals and expectations are and how best to tactically accomplish them. It is also important to discuss and clarify communication preferences regarding modality and frequency (for example, should you speak each week by phone, in person, or does the boss prefer e-mail communication).
  3. Post meeting, try to put together an action plan that details how to best work with your boss.
  4. Make necessary adjustments in your plan as you begin to acertain your managers style and how to best adapt in different scenarios – this is a fluid process that should be subject to continous refinement.

The Ease, Depth and Overall Existence of Managing Upward Will Be Profoundly Affected by the Organizational Culture

Clearly, a large monolithic and hierarchial company will be a more difficult environment to create and sustain such a culture than a more streamlined and nimble organization. So, virtually anyone, in any orgnization can have a great impact, at the very least, in manging upward within their own reporting structure.

That said, there are still a variety of ways to practice upward management principles. Of course,  each individual case is different, but let me suggest some very sound  upward management “rules” that virtually any boss, anywhere would appreciate:

  • Keep the boss regularly informed; they don’t like surprises
  • Don’t deadline your manager. Yes, it’s been done to you, but leaders appreciate time to think
  • Only bring matters that you really can’t resolve. Anything else will just go back to you
  • Don’t leave out the bad points because you want to look good: tell them it all
  • Give me at least three options for every problem. I prefer to choose and it’s quicker
  • Do your homework before you come; I don’t want you to have to go away and look something up
  • Remember that this is how you’ll want your staff to report to you when you’re in my position!

What If You are the Only “Upward Manager” in Your Team?

I think that you could use this to your advantage. Just as is the case when similar products are marketed and need differentiation to stand out, this could be one of the “points of differentiation.”  There is a lot           of talk in corporate life about creating a “personal brand,” in other words you, your talents, abilities, education make up your “brand.”  On a team that is reticent to engage in this kind of two-way mutually beneficial partnership with management, you could really make your mark by managing upward. 

Of course, the reality is that if your company has a strict, rigid hierarchal culture it will be significantly more difficult to engage in upward management on your own.

Is Upward Management Dangerous to Organizations?

There is an underlying assumption here that the upward and downward management cannot co-exist and that is not the case, in theory or practice. This is very much a discussion about leadership vs. management. Leaders that encourage, or at the very least allow their employees to engage in managing upward behaviors with them, are much more likely to gain the respect and loyalty of their people – and consequently they will get more out of their teams and morale will be higher. That is the essence of true leadership to get people to do what you believe needs to get done, without force or compulsion. It is infinitely more effective in the long run to influence than it is to force – whether up, down or sideways!                     

The other factor here to consider is whether or not this practice of managing upward is a company wide program, or somethong left to each individual to work out with their respective leader. If you do not have buy in at the highest levels, then indeed it could be a source of real conflict within an organization.        

Are there Specific Industries that are More Liable to Practicing a Good Upward Management?

I have not seen any really compelling trends that indicate the above. I think the more compelling correlation is between managing upward and customer-centric companies. Those organizations that are committed to “getting it right” for the customer, and who are obsessive about driving “customer touch points” must be in touch with and allow empowerment of their people from top to bottom (re: Google, Samsung, Southwest Airlines).

The Winners and Losers in the Upward Management Battelfield

The examples of companies that have been hurt by ignoring this management principle are more glaring.  Enron is a fairly recent example. Dr. Pam Erhart, a management consultant and organizational psychologist said the following regarding one of the major causes of Enron’s downfall “(they needed to) build communication systems. In this day and age of information technology you can’t communicate enough. Use town hall meetings, teleconferences, brown bag lunches, etc. to create avenues for upward and downward communication. To keep the lines of communication open and break down the barriers between management layers as well as departments, leaders must be mindful of the need to explore others’ perceptions, ideas, and opinions”.   

Perhaps one of the more publicized companies exhibits sound upward management principles is Apple Computers.  It is widely reported that CEO and founder Steve Jobs has on his business card as his title “good listener.” That tells you all you need to know about that organizations commitment to communication, up, down and laterally.

To Conclude With

Managing upward is not:

  • Poltical manuvering
  • Doing your manager’s work for them
  • Trying to change your bosses style
  • Going over your manager’s head to get things done
  • “Sheilding” your manager from problems and issues

Managing upward is:

  • Desiring to build relationships of trust upward
  • Trying to truly understand the manager’s perspective
  • Determining and making an effort to adapt to your bosses style
  • Selling your ideas and needs
  • Being transparent with negative communication scenarios (missed dealines, over budget, etc.)
  • Ultimately, managing upward is best described by John Kotter of the Harvard University Business School in the following manner:  

              “[managing upward] is the process of consciously working with your superior 

                to obtain the best possible results for you, your

               boss, and the company”, John J. Gabarro

Ce stiu? Ce stiu sa fac? Cum fac?

Miercuri, 2 Iunie 2010 @ 21:06

Din ce in ce mai multe organizatii au ajuns la concluzia ca pentru a cere ceva de la oameni este nevoie sa dai un exemplu – accent pe care Trainart il pune in programele de management al echipei.

Dupa cum era de asteptat, anul acesta programele de team building au revenit in scena, iar Trainart dezvolta programe de acest tip care nu necesita deplasarea echipei intr-o locatie la munte/mare, scutindu-se astfel costuri semnificative si atingand totodata obiectivele de dezvoltare.Descoperiti de ce competentele de tip soft skills – specializarea Trainart – sunt cel putin la fel de importante precum competentele de tip hard skills intr-un dialog cu un antreprenor carismatic, extrem de ambitios si foarte direct.

Care este clientul principal al Trainart, din perspectiva volumului de activitate alocata? Ce explica aceasta pondere?

 
Al doilea motiv pentru care la Trainart nu exista un singur client principal este principiul echilibrului si implicit al minimizarii riscurilor. Daca ai un client principal pentru care lucrezi, in mod normal un procent semnificativ din cifra de afaceri i se datoreaza. Ce se intampla insa daca acest client, din varii motive, nu mai apeleaza la servicii de training si consultanta? Acest principiu ne-a adus cele mai mari foloase in timpul crizei, cand multe industrii au intrat in foarte mari dificultati si nu au mai apelat la astfel de servicii (auto, bancar, imobiliar etc). Avand clienti din industrii diverse, acest risc a fost acoperit si as putea spune ca am constientizat cu adevarat beneficiile acestui principiu al echilibrului in anul 2009.

Ce tip de competente dezvolta trainingurile Trainart in principal? Care sunt nevoile actuale acute de training ale companiilor, identificate in practica dumneavoastra in ultimul an?

 
Aceste competente sunt cel putin la fel de importante precum competentele de tip hard skills. Sa luam un exemplu: am intalnit in experienta mea profesionala o persoana extrem de bine pregatita si pasionata de activitatea desfasurata – inginer in domeniul auto. Pregatirea profesionala este una fara cusur. Insa, acest specialist avea un job care presupunea si comunicarea directa cu clientii din cand in cand, mai ales in situatiile mai dificile de diagnoza auto, cand receptionerul de service era depasit de datele problemei. In comunicarea cu clientii nu reusea sa se faca inteles intotdeauna, mai ales datorita faptului ca nu empatiza deloc cu acestia si nu vedea utilitatea unor minime elemente si reguli de comunicare. Clientii erau nemultumiti, el era nemultumit iar compania avea de suferit. Iata un singur exemplu care ne arata cat de importante sunt competentele de tip soft skills si cum acestea ne ajuta sa avem succes si rezultatele pe care ni le dorim.
Din experienta din ultimul an, as putea spune ca nevoile de training vizeaza in general cateva aspecte. Daca in 2009 programele de vanzari erau privite cu scepticism, pe principiul ca oricum nu mai cumpara nimeni, in 2010 revin cererile de astfel de programe tocmai pentru ca atunci cand nimeni nu pare sa mai cumpere, oamenii de vanzari trebuie sa fie foarte bine pregatiti pentru a reusi sa castige noi clienti. Acest lucru este vizibil in cererile pe care le avem de la clientii nostri pentru astfel de programe. De asemenea, cererile pentru programe de management si leadership se pastreaza ca un aspect important si in 2010, mai ales ca pe fondul acestei crize este nevoie de oameni cu reale aptitudini de conducatori si privire de ansamblu, care sa inteleaga piata, sa dezvolte o strategie durabila pe termen lung si apoi sa isi motiveze echipele.

 Ma bucur ca din ce in ce mai multe organizatii au ajuns la concluzia ca pentru a cere ceva de la oameni este nevoie sa dai un exemplu – accent pe care il punem in programele Trainart de managementul echipei.

Programele de team building revin in scena, mai ales ca in 2009 ele au fost o Cenusareasa a programelor de instruire si asta pentru ca in multe cazuri team building-ul este inca vazut ca un motiv de iesire cu colegii intr-un mediu informal. Un team building este cu mult mai mult decat o astfel de iesire si un motiv esential pentru care revine in cererile companiilor este acela ca un astfel de program contribuie la crearea si mentinerea unei atmosfere pozitive de lucru, la crearea de legaturi mai stranse intre colegi, la motivarea echipei – adica exact acele efecte ale lipsei de training resimtite acut in 2009. La Trainart chiar am dezvoltat programe de Team Building pentru care nu este nevoie de o deplasare a echipei intr-o locatie la munte/mare, deci se scutesc costuri semnificative iar obiectivele de dezvoltare sunt atinse.

Un alt program cerut este cel de imbunatatire a relatiei cu clientii (customer care), pentru ca exista concurenta acerba in toate domeniile iar diferentierea deja nu se mai face la nivel de produs sau tehnica, ci la nivel de servicii oferte clientilor. De aceea, multe companii se orienteaza catre acest gen de programe, in dorinta de a oferi clientilor experiente premium, care sa ii fidelizeze. Aceste tipuri de training sunt deseori o urmare a programelor de mystery shopping si a concluziilor acestora, pe care le derulam cu clientii din domeniul retail. 

De asemenea, se pune din ce in ce mai mult accent pe prioritatile strategice ale companiilor si implicit pe eficienta fiecarui angajat in parte si contributia acestora la realizarea obiectivelor strategice ale organizatiei. Astfel, orice program de dezvoltare pentru angajati in acest sens are prioritate, insa aici nu putem face generalizari, pentru ca strategiile difera si implicit si programele de training solicitate. Si, in final, o cerinta a multor companii este aceea ca programul de training si implicit interventia trainerului sa nu se opreasca in sala de curs, ci sa continue cu suport oferit participantilor sa aplice in mod concret si real cele invatate la curs. Este un lucru pe care l-am anticipat inca din 2008: trainerul va avea si un rol de consultant si va purta si el responsabilitatea implementarii conceptelor in cadrul organizatiei client.

Competentele dezvoltate de cursurile Trainart sunt competente universale, care isi dovedesc utilitatea in orice domeniu de activitate si in orice tip de job. Este vorba, evident, de competentele de tip soft skills, precum: leadership, customer service, negociere, comunicare, motivarea si dezvoltarea echipei, planificarea si organizarea timpului si a activitatii etc.Ne supunem si noi legii lui Pareto din acest punct de vedere, ceea ce inseamna ca 20% dintre clienti realizeaza 80% din cifra de afaceri Trainart. Este vorba de acei clienti cheie, alaturi de care am dezvoltat in timp parteneriate solide. Nu avem un singur client principal din perspectiva cifrei de afaceri sau a volumului de munca alocat. Motivele sunt multiple. In primul rand, compania Trainart este specialist in construirea si sustinerea de proiecte de instruire si dezvoltare in domeniul soft skills. Aceasta specializare se refera la trainerii si consultantii nostri, care sunt specialisti in anumite domenii de activitate si implicit pe anumite tematici de training si dezvoltare organizationala. De exemplu, avem specialisti in domeniul customer service pentru industriile retail, telecom, specialisti in domeniul negocierilor si achizitiilor pentru industria FMCG sau specialisti in vanzari si negociere pentru industria auto. Acestea sunt cateva exemple, concluzia este aceea ca si clientii Trainart acopera domenii variate de activitate.

Cititi intregul articole pe Businesswoman.ro

Rezultatele unui studiu fulger realizat recent de Trainart intre liceenii in ani terminali si studenti, releva faptul ca, desi 91.43% dintre tineri sunt familiarizati cu notiunea de consiliere in cariera si 100% dintre respondenti considera ca aceasta le este folositoare, doar 22.86% dintre ei participa sau au participat la astfel de cursuri.

Respondentii, in marea lor majoritate de sex feminin (82.86%), cred ca au nevoie de consiliere in cariera (97.14%), iar cel mai bun moment pentru a apela la acest serviciu este in perioada studiilor liceale (71.43%).
Cea mai mare parte dintre respondenti (73.17%) ar opta pentru consilierea in cariera prin intalniri fata in fata cu specialistul, in comparatie cu 26.83% care, mai degraba, ar utiliza acest serviciu on line. Mai mult de jumatate dintre respondenti au declarat ca sunt dispusi sa plateasca intre 50 si 100 de ron pe o sedinta de consiliere in cariera.

Intelepciunea

Duminica, 23 Mai 2010 @ 15:05

DEX: Capacitate superioară de înțelegere și de judecare a lucrurilor.  Cumpătare, prudență, moderație determinată de experiență; spirit de prevedere versus EXPERIENTA DE ZI CU ZI:

Jan Carlzon, „Momentul adevarului”

Duminica, 23 Mai 2010 @ 15:05

De-a lungul experientei mele profesionale, am auzit multe lucruri de bine despre Jan Carlzon, fost presedinte al companiei Scandinavian Airlines. Acest lucru m-a determinat sa ii citesc lucrarea „Momentul adevarului”, aparuta in anul 1987. 
Cartea trateaza un subiect de foarte mare actualitate chiar si acum, dupa 23 de ani, anume, redefinirea organizatiilor pentru „o noua era” – accentul primordial pe client si pe experienta acestuia cand intra in contact cu o anumita companie. Conceptul de „moment al adevarului” inglobeaza orice interactiune a clientului cu oricare dintre angajatii unei companii, indiferent cat de scurta ar fi aceasta. 
 
„Noua era” reprezinta o schimbare majora a mentalitatii companiilor care au inteles ca centrul de interes trebuie schimbat de la dotarile tehnice, la preocuparea constanta fata de  atragerea si fidelizarea clientilor.
Acest lucru a fost realizat la SAS (Scandinavian Airlines System International). Au fost motivati si „imputerniciti” angajatii din prima linie si li s-a acordat libertate in luarea deciziilor.  Mid managerii, prin asumarea de riscuri si orientarea catre exteriorul companiei, au devenit lideri si facilitatori ai angajatilor din prima linie care au contact nemijlocit cu clientii.
 
Astfel, primele 15 secunde ale interactiunii angajat-client, care definesc un moment al adevarului, au reusit sa creeze prime impresii pozitive concretizate in loialitatea clientilor.
 
Si toate acestea pe un fond de criza la vremea respectiva in randul companiilor aeriene. 
In concluzie, istoria se repeta si avem si retete de succes la indemana! Oare cand le vom aplica?

*Articolul a aparut in revista Cariere, nr. 161, luna mai 2010